OUR HISTORY
An innovative family business.
WHO ARE WE ?
A MOTHER , A RENOWNED HAIRDRESSER FOR 45 YEARS, AND HER DAUGHTER , A DOCTOR OF PHARMACY STUDENT.
This union, born from a maternal and professional bond, merged science with the art of hairdressing, generating a singular and innovative vision in the world of hair.
DISCOVER OUR HISTORY
THE HAIR CARE CLINIC ®
THE HAIR CARE CLINIC
2023 marked the release of our first innovation: INFINITE SMOOTHING ® . This scientific feat, which offers perfect, instant and permanent straightening, while preserving the integrity and health of the hair, has won over women all over the world. This global resonance was the catalyst for our belief: we had a significant role to play in the evolution of the hair industry.
In 2024 , we expanded our horizon with the launch of an exclusive range of shampoos and hair care products. This expansion was not just a response to initial success, but a thoughtful move to meet a broader spectrum of everyday needs.
Each product, the result of extensive research and precise engineering, is designed with attention to detail and exclusivity, encapsulating the essence of our brand and our passion for revolutionizing hair care treatments.
OUR VALUES
Our brand was born from a burning passion for excellence in science and hairstyling, motivating our pursuit of groundbreaking innovations. At the heart of our approach, health is our top priority, our products respect and revitalize your hair and scalp. We redefine hair beauty with avant-garde solutions, the result of rigorous research and development and developed with deep respect for the environment at every stage, with products not tested on animals and recyclable packaging.
YOUR JOURNEY TO THE HAIR OF YOUR DREAMS STARTS HERE, WITH US.
We envision a future where beauty is synonymous with health, where each individual can express the uniqueness of their hair with complete confidence.
Join us in this quest for excellence. Whether you're looking for an unprecedented hair transformation or an enriching daily care ritual, our ranges are designed for you.
Together, let's explore the excellence of hair beauty and well-being. Your journey to perfection starts here, with us.